COMMUNITY
CAMPOSOL LAUNCHES ORIGEN, ITS GLOBAL – GENETICS BREEDING PROGRAM, AT FRUIT LOGISTICA 2026
Posted On: February 4, 2026Camposol, a global reference in the Peruvian agribusiness sector, officially presented ORIGEN, its new Genetic Breeding Program, during Fruit Logistica 2026 in Berlin. This initiative marks a milestone in the company’s evolution and opens a new chapter in its history, integrating nearly three decades of agricultural experience in the field with advanced science and technology, as part of a strategic and investment-driven plan focused on long-term growth.
Conceived from the outset with a global vision, ORIGEN is a varietal innovation program designed to address the main challenges facing the sector: productivity, consistent quality, and adaptability to the world’s most demanding markets.
“ORIGEN is not the result of improvisation. It is the outcome of more than a decade of research and learning focused specifically on the development of our genetic program, and it is a core pillar of our long-term strategy to build, from genetics, a stable and consistent supply model from a single origin,” said Ricardo Naranjo, CEO of Camposol.
Naranjo added that the program approaches genetics from a responsible, long-term perspective, working from the ground up by enhancing natural processes to achieve more precise, consistent solutions aligned with real market needs.
Inspiration and value proposition
The name ORIGEN combines the concept of beginning with the word gene, reflecting the essence of the program: the development of advanced genetics focused on the attributes that create value across the entire value chain—flavor, firmness, consistency, visual quality, and productive performance—aligned with the expectations of growers, customers, and consumers worldwide.
ORIGEN encompasses the development of varieties with high agronomic performance and strong commercial appeal, conceived from their very origin with a clear long-term vision.
First generation: Sol One and Maia Blue
As part of the launch, Camposol introduced the first generation of varieties developed under ORIGEN.
Sol One stands out for its high yields, firmness, and consistency, delivering production stability and excellent visual quality.
Maia Blue, meanwhile, is characterized by its attractive appearance, natural shine, and smooth texture, reflecting precise and well-balanced genetics designed for the most demanding markets.
“These varieties have been developed with a strong focus on the attributes that truly generate value in the most demanding markets, such as flavor, firmness, consistency, and productive performance. Each new variety will have its own identity, essence, and name, because behind each one there is science, dedication, and a future-oriented vision that defines our ORIGEN,” explained Federico Maggio, Head of Camposol’s Blueberries Business Unit.
Scaling and investments: toward a single-origin model from Peru
ORIGEN is part of Camposol’s broader strategic and investment plan. In 2025, the company inaugurated Invitrolab, its biofactory located in Chao, Peru, with the capacity to produce more than five million plants per year. This infrastructure supports a renewal and growth plan that includes planting more than 800 hectares in 2026, along with a progressive rollout over the next five years through additional renewal and expansion investments.
“This approach allows us to consolidate a single-origin business model from Peru, with a stable and consistent year-round supply, leveraging the competitive advantages of Peru’s coastal valleys together with the attributes delivered by the ORIGEN program,” added Ricardo Naranjo.
The presentation of ORIGEN at Fruit Logistica aligns with Camposol’s internationalization and global positioning strategy, as well as its contribution to the development and global projection of Peru’s agro-export sector.
The launch of ORIGEN is the result of collaborative work and the long-term vision of Camposol’s teams, reinforcing the company’s commitment to innovation, sustainability, and the responsible development of agriculture.
